Brand Munchy Essay

1.0 baseMunchys is a brand for various crop foods which is includes wafers, roll wafers and biscuit. Today, Munchys has conveyd more than 70 products which are biscuits, wafers and crackers. Captain Munch Cookies, Lexus Sandwich Crackers, Oat Krunch, Muzic & Nuss Wafer Cubes, cabbage & Lite Cream Crackers, Mini Sandwich Biscuits, Munchini, Yosss & Speed Wafer Sticks, Marie Biscuits and Gigabite Wafer Rolls are the high hat seller among the products of Munchys. Munchys is successfully in their branding and become estimate one wafer formr and number two for producing biscuits in Malaysia. Both Munchy pabulum Industries Sendiri Berhad (MFI) and Munchy World Marketing Sendiri Berhad (MW) are entities of Munchys. The main factory of munchys is laid at Batu Pahat, Malaysia. There set out around 60 countries and over 20 000 retailers in Malaysia is selling Munchys products. withal that, 12 distribution and market offices is located in Malaysia, Singapore and Thailand.The missio n of Munchys is to provide joyful, cheeky and reasonable price of biscuits and snacks for everybody. In 2020, Munchys wish to achieve one C countries is distributing their products to accomplish their vision. Munchys believe that they can become a long-familiar brand with continuously development and improvement in their products. They will wrap up to work hardly for fun snack dream and be recognized as a brand that makes Malaysia proud.2.0 SWOT AnalysisSWOT analytic thinking is a strategic tool which is used to analyze the internal and foreign factors for helping to identify the organizations goals by determining and vote down obstacles that will be faced (Ahmad Reza Ommani, 2011). SWOT can be shared into internal factors (strengths and weaknesses) and external factors (opportunities and threats).Munchys always choose the best ingredients to kick upstairs delicious biscuit and wafers. Munchys believe that highest quality of biscuit and wafer attach is only can be produced with using the best ingredient. Thus, they are tactful all aspect when choosing supplier of ingredient. Besides that,they also focus on their brand building by hiring an international adviser to create a unique and well-known brand around the world. Since Munchys biscuits are produce in Malaysia, it helps in lowering their production costs. Thus, Munchys has become bite 1 brand biscuit in Malaysia in 2008. Furthermore, strength of Munchys is focusing on product development continuously by pattern product packaging and their brand image to attract more customers to affirm their product.Munchys is just emphasize on the packing of their products and how to make their product more creativity and innovative. This becomes weakness of Munchys as they dont have various with their product and flavor. For example, Nestle Company has various products alike(p) milo, coffee, milk, yogurt, ice-cream and others. The value of their products in market can be enhanced with this commixture of pr oducts as customers range is increased. Besides that, there are some products of Munchys which are quite sweets. It is not so suitable for people who have diabetes.Next, there will be Munchys opportunities. Munchys has joint ventures with retailers much(prenominal) as supermarkets. The benefits of consolidation with retailers are going to get better locations for franchisees. Besides that, Munchys also responds to social changes by doing innovation and development to produce healthier lifestyle biscuits such as Oat Krunch. Since the price of Munchys biscuits is quite reasonable, financial crises would not have impact on biscuit market. Furthermore, Munchys has a very good forecast for the future. In addition, Asians love sweets are also an advantageous to Munchys in promote their product.