W6 597A Leveraging a Generic Strategy Essay Example | Topics and Well Written Essays - 750 words

W6 597A Leveraging a Generic Strategy - Essay Example1). Concurrently, application of the dissimilariation strategy content the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the contender (4.2.1 What is meant by generic strategies?, 2009, p. 1). Finally, the focus strategy, also known as segmentation or respite strategy, basically means segmenting commercializes and appealing to only one or a few groups of consumers or industrial buyers, to a not many select target markets. It is also called a segmentation strategy or niche strategy (4.2.1 What is meant by generic strategies?, 2009, p. 1). After understanding the meaning of generic strategy, an existing organization in the United States that evidently established sustained market leadership by successfully leveraging a generic strategy is crossing Motor Company. Ford could be evaluated as employing the differentiation strategy which produces different models of vehicles that cater to differentiated needs and demands of the consumers.A closer look at Fords foundation for organizational success emphasized their commitment to evolution great products for customers around the world (Ford Motor Company, 2015, p. 1). Their products are classified according to cars, crossovers and SUVs, trucks and vans, as well as the Lincoln (Ford Motor Company, 2015). For the cars, for instance, the lowest price is the Ford Fiesta at $13,965 and the most expensive is the Ford Taurus at $27,055 (Ford Motor Company, 2015). In addition, the company also offers payment schemes, incentives, and other special set offers (Ford Motor Company, 2015). The companys special program offers, for example, are categorized according to programs for university students and newly graduates (Study Hard, Drive Well), for persons with disabilities (Ford Mobility Motoring), and for members of the military and their famili es (Showing Our