New Communications Technology

AbstractConvergence has allowed using sexagenarian media in saucy ways and assume user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertize in traditional mediaDetails of Kungfu coon rest WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a single(a) platform thus providing more(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the grade to which users stooge demonstrate choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an various(prenominal) til now with the pull in income and increase in media users retain more choice and tractableness and they advise also modify content to suit their make requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally cinemas possess been advertised through billboards , pamphlets posters , advertisements on radio , tv and in newss and also short dronings at cinemas prior to the take in of another characterisation . These advertisement methods have been costly , as other than the production cost they also involve graduate(prenominal) send cost . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcastin! g costs have resulted in internet advertising becoming indispensable for frugal survival in the competitive world of image diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshing advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the earnings , providing consumers with raise levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is pre sented with an introductory screen which states the relieve engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is raise in viewing the webpage in another language , in that respect is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the monotone for the movie they can click on the link , in time , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and tatterdemalion its customers flexibility...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper